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Management Informantion System

 Management Informantion System Article

Case study upon FLIPKART

AIM:

The objective of the case study can be

* To study how flipkart changed the Indian online shopping market & 2. Challenges to become faced in the emerging on-line industry

OVERVIEW:

PRESENT SITUATION IN ON THE NET MARKETING-

From scattered, far off situated and theme centered markets of mortar and bricks, to one stop store departmental stores, and now growing prevalence of online shopping, we certainly have indeed journeyed a long way with regards to trend and means of buying in the modern day time life. The breakthroughs in the Internet technology provides actually made the globe an exhaustive and a rather tiny marketplace with unparallel easier accessibility and comprehensive range of products and solutions. The modern working day life is the two busier plus more demanding, the consumers becoming more mindful of their rights and decision. Besides looking for purchases sitting at home with the ease and protection of a VIP postal purchase, the buyers also keep pace with weigh their particular options and get the most economical price for the product or service under consideration. Online shopping or perhaps Internet shopping or Web Shopping facilitates easy and rapid transactions that evoke the physical example of buying product or service at a brick and mortar retailer. Further, shopping online allows you seek out the lowest price pertaining to the product or service under consideration, as Internet technology gives price comparison providers comprising of store evaluations and evaluations. The pool area of relevant info provided by a search engine on net allows the customer to educate himself/ herself about the various options and price tags available for the merchandise. Of course , it will always be advisable to look for purchasing from a reputable internet site only to make sure quality and reliability. In addition, as modern products continue adding to the already extended list of product or service, web is usually updated regularly to offer newest deals. If the Internet is definitely anything to pass by, India's technical and financial growth provides moved into the best gear. India's online shopping enrolling a phenomenal 90 per cent total annual growth, many retail stores and consumer durable companies are joining the Web bandwagon to tap the e-shopping market. At present industry is estimated at Rs. 46, 1000 crore and is growing for 100 per cent per year, " According to Google, India has more than 100 million Internet users, away of which about half choose online purchases and the quantity is growing each year. According to the Linked Chambers of Commerce and Industry of India (Assocham), the size of the web retail market is supposed to touch Rs. 7, 000 crore by 2015, up from Rs. 2, 000 crore at this point, at an gross annual growth charge of 35 per cent. A few of the major players include e-bay, flipkart etc . Even traditional retailers like Shoppers Stop, Westside and Pantaloons will be looking at the online purchasing space to get growth FUTURE PROSPECTS-

Much of the second stage of the e-commerce boom in India, if one can call it that, will be automatic, state experts.. In the next two to three years, India can anticipate to observe a major enhancements made on the area. That may be, there will be an entire generation which has grown up with the Internet in the home and university ready to use online by simply 2015 or so. Statistics-Let's consider the numbers. There are an estimated 75 million to 120 , 000, 000 Internet users in the country right now. Of this, 15 million to 20 million have performed online deals. The remaining are merely content buyers. According to industry predictions, in the next two to three years, the number of active online people is set to expand to three hundred million in India. Oddly enough, that is the total population in the usa, points out Narasimha Jayakumar, COO, HomeShop18. At that time, around 50 million to 60 , 000, 000 people are more likely to make online transactions. Basically, that's how large the online shopping population is expected to always be. It will be nearly equivalent to great britain population now, adds Jayakumar, to indicate...

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