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Barlico Marketing Program

 Barlico Marketing Plan Study Paper

Misr Café

Barlico Marketing Plan

Executive Brief summary

-The following marketing plan forms the basis for the introduction of an innovative cool product by the MISR CAFE Business. The analysis allows us to summarize the best ways to follow pertaining to the success of the business strategic goals. " BARLICO” will be sold as a exceptional nutritive beverage while trying to strengthen you can actually status.

-- The sales strategies will permit to reach the marketplace, while gratifying the requirements of the still-unserved market to get ready-to-drink Barlico.

Barlico

" Barlico” is a powder-packed refreshment, and will be placed as the ZERO CAFFIENE product available on the market. The Barlico sachet will definitely cost 50 piasters for the 2in1 and 75 piasters for the 3in1. The beverage may have a barley powder base with increased aromatic flavors (Chocolate, Vanilla and Cappuccino) as well as normal coffee flavour. It will take an entirely one of a kind

drinking experience to the consumers. It can present itself as a modern and uncommon alternative to classic coffee when providing the truly great nutritional value within an smart and convenient product packaging.

Barlico

The strategic role of Barlico for The MISR COFFEEHOUSE Company is definitely centered a couple of objectives:

To strengthen and satisfy the needs of customers with a brand new eye-catching

and nutritional item

To become the market innovator in the dietary drinks segment with increased marketplace shares

To become the industry leader in the nutritional drinks segment with additional market shares

Health Benefits

• Aids defense function

• Rich in antioxidants

• Relaxing, Calming and antidepressant

• A stimulating to the hard working liver.

• Provides for a Laxative and calming the colon.

• Useful for slow growth in children

• Reduce hypercholesteria.

• Helps lactation

• Reduce the sense of craving for food

• Gets rid of excess drinking water from the human body

• Gives a high-energy without turning to body fat

•In Islam, Prophet Muhammad (PBUH) approved barley " Talbinah” intended for seven disorders. It was likewise said to relieve and calm the feces.

SWOT Analysis

STRENGTHS (Internal)

•Effective step in new markets

•Nutritive benefit

•Attractive monetary price

•Safe for children and elderly people

•It is considered to be " SEYAMY”

beverage

WEAKNESSES (Internal)

•New available in the market

OPPORTUNITIES (External)

•Weak competition

•New product introduction

•Lack of any kind of strong refreshment

manufacturers leave a gap in the

market

DANGERS (External)

•New product introduction

•Customers lack of knowledge about the

product worth

•Current politics issues

Rivals

Misr Café's top opponents for the nutritive beverage industry happen to be ISIS and Jannah Food.

In the healthy drinks sector, ISIS is definitely the market innovator with most market stocks and shares. Jannah foods is still a new product on the market. The competition in very fragile, where ISIS barley only comes as quick decaffeinated caffeine substitute without additional flavor. Barley Blend is dished up as quick " Talbina” with dairy and taste extracts such as Cinnamon, Turmeric and caffeine.

Barlico's competition are very poor in the market, in which Barlico will probably be considered a pioneer to make instant Barley with caffeine flavor which can be 100% decaffeinated. And this decaffeinate coffee can place Barlico in a several level than the competitors.

Industry Segmentation

Segment identification:

Instant packed Barlico is usually to be established in the Nutritional Beverages sector

Portion needs:

The merchandise will focus on both physiological needs (nutritional value) and social requires (perception of any social, healthy, warm drink with a sense of that belong within expert consumer groups.

The product will meet the needs of those people who are coffee enthusiasts, and people who want to drink espresso at night but not to stay alert all night. Section trends:

The latest trends add a shift from Caffeinated refreshments, a growing curiosity for better / useful products pertaining to the...

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