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Business pitch for Papadeaux

 Business proposal for Papadeaux Essay

Table of Contents

1 ) Executive Summary

Pappadeaux is actually a successful upscale casual restaurant concept with a loyal subsequent. But simply no restaurant is usually immune to the highly competitive climate from the industry. Recent studies show the upscale casual part losing business to both equally fast and traditional informal restaurants. They also show that consumers find value in upscale informal dining by weighing the foodstuff quality plus the overall experience against the comparatively higher cost (Technomic, Inc., 2013). We all analyzed client reviews to discern what Pappadeaux's guests are responding to in terms of value. Based on this analysis, consumers respond overwhelmingly positively to food quality, and meals quality is considered the most critical element in their benefit calculation. Price are still a problem, even all those delighted simply by food quality comment on excessive prices. Consumer comments as well suggest that part sizes may be overly large, and that the expense in large portions is out of step using its importance towards the guests. Pappadeaux may take advantage of featuring fresh menu products with lowered portion and price. These kinds of offerings for other restaurants have triggered increased targeted traffic, revenue, and per person typical (PPA) (Jennings 2008). 2 . Industry qualifications

Casual cusine has grown over the last thirty years along with great growth in American's cafe spending. 50 % of every meals dollar from this country is definitely spent in restaurants, which is double the spending level in the 70's (Pocket Factbook, 2013). The recession has made a competitive industry more competitive. A current Technomic survey on everyday dining revealed a three tiered system broken into fast everyday, traditional informal, and upscale casual, with consumers trading up and down among these levels based on their demands and awareness of value. 85% of those selected reported browsing a fast informal restaurant during the past month, 80 percent had visited a traditional everyday restaurant, and 40% reported eating in a upscale informal restaurant. 41% of those selected reported getting value in upscale informal when evaluating food quality and total experience against the relatively bigger price (Technomic, Inc., 2013). The issue to get operators in upscale casual is getting consumers to control up, and to trade up more frequently. three or more. Pappadeaux Seafoods Kitchen

Pappas Restaurants began in 1966, when friends Chris and Harris Pappas opened Dot's Coffee Shop in Houston. Today they function over eighty restaurants throughout an array of principles including BBQ, Tex-Mex, and fine cusine. All Pappas restaurants are guided by the Standards of Excellence: Rendering superior quality food, providing superior quality service, and promoting frequent innovation. Pappadeaux Seafood Kitchen, founded in year 1986, is an upscale everyday dining cafe featuring gulf coast sea food and Cajun dishes. It may be the company's most significant concept, which is set to absorb Pappas Seafoods House, you�re able to send first upscale casual sea food concept, developing its size in the Harrisburg area by simply five stores. 4. Review Analysis

5. 1 . Strategy

One of the most influential ways information is transmitted is word-of-mouth (Mayzlin & Godes, 2002). Word-of-month impacts not only customers, but also the satisfaction level of current guests. Probably the most powerful methods to generate word-of-mouth is on-line customer review (Dellarocas, 2003). A total of 441 postings from Yelp. com made between September 2012 and September 2013 for all Pappadeaux locations, had been reviewed with this analysis.

Chen ain al. (2004) found that recommendations possess a positive marriage with product sales, while customer ratings had been shown to be unrelated. Therefore our analysis centered on content instead of ratings. Articles was split up into four main categories: meals, service, benefit and environment/atmosphere. Each of these was further broken into subcategories, which were then coded positive or perhaps negative based on...

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