Health Report

 Fitness Statement Essay

Hong Kong Institute of Professional Education (Haking Wong) 81936F Higher Degree in International Hospitality Management TOS 8401 Health and Wellness Middle Operations Record

Wonderland Well being Center

Lecturer: Mr. Marcus Yung

Category: 4E


Date of Submitter: 3rd Dec 2014Content

Launch Pg. 3-4

1 . Background and Rationale

2 . The Philosophy

Facilities and Services Pg. 5-6

1 ) Core Providers and Establishments

2 . Ancillary Companies and Services

Recruiting Pg. 7-12

1 . Managing Structure

2 . Work Description intended for the Institution Staff

Membership Pg. 13

1 ) Membership Preservation Policy

2 . Possible Types of Revenue

Industry Pg. 14-16

1 . Target audience Analysis

2 . SWOT Analysis

3. Campaign Strategies

4. Price Strategies

Health & Safety Criteria Pg. 17-19

1 . Health & security Related Policies, Procedures,

and Functions Manuals Intended for Staff/ Member

Quality Service Peace of mind Pg. 20-24

1 . Personnel Guidelines/ Manual

installment payments on your Policies/ Techniques

Different Possible Suggestion for the Development of the Center Pg. 25


Background Rationale


Hong Kong Disneyland Resort

Identity: Wonderland Wellness Center

The name of idea is come from Disney story " Alice's Activities in Wonderland”. In the story, Wonderland is the place full of magical and is also like a fairytale. Therefore , health center environment will design and style like a Wonderland; it can provide a new experience to customer. Also, we hope the strong gust feeling wonderful after the great services. So , that's the term come from.

Focus on

Upper Class and OL


Hong Kong Disneyland planed the brand new idea, sine Disneyland Hotel Victoria Spa is shut. We determine open a fresh health Center in the Disneyland Hotel since headquarter. As well, we can choose two more locations to open each of our brunches. The marketing sections are upper class and OL. So , you decide to use Central as the...

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