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Advertising Easy Ref

 Marketing and Convenient Ref Composition

Chapter 1—Introduction to Global Promoting

TRUE/FALSE

1 . When training international advertising, a company turns into more involved in local marketing environments than it does in export marketing.

ANS: TPTS: 1DIF: EasyREF: p. several

NAT: Inductive

2 . Local and personal integration favour a pan-regional marketing strategy.

ANS: TPTS: 1DIF: EasyREF: p. 7-8

NAT: Analytic | Diversity

three or more. The formation of NAFTA promotes more multinational companies to adopt multidomestic strategies.

ANS: FPTS: 1DIF: DifficultREF: p. almost 8

NAT: Analytic | Range

4. The volume of international trade is usually decreasing due to globalization.

ANS: FPTS: 1DIF: EasyREF: p. 9-10

NAT: Analytic | Diversity

your five. Companies follow foreign markets to increase sales and profits.

ANS: TPTS: 1DIF: EasyREF: p. 5

NAT: Discursive

6. Competition is becoming increasingly domestic.

ANS: FPTS: 1DIF: EasyREF: g. 2

NAT: Analytic

several. Ebay found that entering Markets from the asian continent was fairly difficult.

ANS: TPTS: 1DIF: ModerateREF: s. 2

NAT: Analytic

8. Coca-Cola giving life insurance to small suppliers in South america is among the adapting to local markets.

ANS: TPTS: 1DIF: DifficultREF: p. 10

NAT: Discursive

9. Pepsi offering insurance coverage to little retailers in Mexico is usually an example of standardizing services throughout markets.

ANS: FPTS: 1DIF: DifficultREF: p. 10

NAT: Analytic

twelve. Coca-Cola supplying life insurance to small retailers in South america is among the product the positive effect.

ANS: FPTS: 1DIF: DifficultREF: p. twelve

NAT: Inductive

MULTIPLE DECISION

1 . Marketing aimed at a firm's home market is known as ____ marketing. a.

international

n.

global

c.

domestic

d.

introductory

ANS: CPTS: 1DIF: EasyREF: s. 7

NAT: Analytic

2 . When multinational firms use different strategies, each one tailored to a specific local marketplace, they are thought to adopt a a.

foreign policy.

w.

local approach.

c.

domestic strategy.

g.

multidomestic strategy.

ANS: DPTS: 1DIF: EasyREF: p. 7

NAT: Inductive

3. A pan-regional online marketing strategy can be used for which of the subsequent pairs of countries? a.

Great britain and China

b.

The japanese and India

c.

United states of america and Canada

d.

S. africa and Philippines

ANS: CPTS: 1DIF: ModerateREF: p. 8-9

NAT: Inductive

4. A global marketing strategy consists of a

a.

single technique for the global market with small adaptations. m.

different method for each market.

c.

significant product adaptation across market segments.

d.

None of the above.

ANS: APTS: 1DIF: EasyREF: g. 9-10

NAT: Analytic

your five. Vakko, a Turkish attire producer, makes silk jewelry in Turki. The scarves are sold to clothing suppliers in Germany and the United Arab Emirates who, subsequently, sell the scarves to clothing suppliers in their particular countries. This can be an example of a.

domestic advertising.

b.

foreign trade marketing.

c.

joint venture marketing.

d.

international marketing.

ANS: BPTS: 1DIF: EasyREF: g. 6

NAT: ReflectiveKEY: Software Questions

6th. The T. M. Smuckers Company creates a wide variety of baking and other food products in the United States. The business maintains a significant sales supplementary in Canada and has developed brands and other marketing strategies for the Canadian industry. This is an example of a.

home-based marketing.

m.

export promoting.

c.

intercontinental marketing.

deb.

joint venture advertising.

ANS: CPTS: 1DIF: EasyREF: p. several

NAT: ReflectiveKEY: Application Questions

7. Mediterranean Cellars, positioned in Warrenton, Virginia, produces wine beverages. This wine beverages is sold in grocery stores in Northern Va. This is among the a.

home marketing.

m.

export marketing.

c.

worldwide marketing.

d.

joint venture advertising.

ANS: APTS: 1DIF: EasyREF: p. six

NAT: ReflectiveKEY: Application Inquiries

8. ItaliaNow!, an Italian apparel maker, makes man made fibre clothing inside their...

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