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Miromax Mobiles

 Miromax Mobile phones Essay

One of the primary product technology successes the us has viewed lately is Micromax Portable, the portable handset machine is already the country's second-largest mobile phone seller. So it was only installing that at the Grand Ending of TechSparksв„ў 2011, India's flagship highlight event for product technology companies, you’re able to send co-founder Vikas Jain got the level to a brilliant reception.

Once Micromax launched its telecommunications operations, the Indian cellular phone market was dominated by leading intercontinental phone producers, including Nokia, Samsung, LG, Sony Ericcson and others. But the country was still missing a player who was wedding caterers specifically to Indian tastes and flavours, explained Vikas. When Micromax started out speaking to community customers to identify their needs, that only strengthened their conviction that even as most of the global giants were bringing some of their best-selling versions to the Of india market, that they weren't responding to the local needs.

So , Micromax launched the first cellular phone whose essential selling point was a battery that lasted thirty days. In a country that is suffering from chronic power deficiency, this is an invaluable idea, said Vikas Jain.

Detailing the company's acceptance especially in the low-end segment, Vikas said that value-for-money-proposition has always been the cornerstone of all things the company really does. The company's technicians, he reveals, are continuously pushing the limits by exploring what a cellular phone can perform beyond words, data and SMS.

TS NEWThis constant focus on product engineering catering to neighborhood needs offers served the organization well. For example , it was the first in the area to kick off a telephone that reinforced two active GSM SIM cards as well. Today, a majority of Micromax cell phones boast this feature, even while competitors fight to match the pace.

A lot of Micromax's first focus was on rural markets, uncovered Vikas. This, he says, allowed the company to develop an unmatched network of...

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