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The Pros and Cons of Customer Satisfaction Survey

 Essay around the Pros and Cons of Customer Satisfaction Study

Asking just about every customer is advantageous in as much as the organization will know our feelings, and disadvantageous as the company will have to collect this information from each customer (National Business Exploration Institute, 2009)

Customer satisfaction has been a subject of great interest to organizations and researchers alike. The principal goal of companies is to take full advantage of profits and to minimize price. Profit optimization can be achieved through embrace sales with lesser costs. One of the factors that can help to increase sales can be customer satisfaction, since satisfaction contributes to customer commitment (Wilson ainsi que al., 2008)

When a consumer/customer is contented with either the product or perhaps services it is termed pleasure. Satisfaction can also be a person's feelings of pleasure or perhaps disappointment that results from evaluating a product's perceived functionality or end result with their objectives. (Kotler & Keller, 2009)

" the easiest way to know just how customers think, and what they wish is to inquire them" (Levy, 2009)

" an organization that consistently fulfills its customers, enjoy higher retention levels and greater profitability due to increase client loyalty" (Wicks & Roethlein, 2009)

Munusamy J. and Fong Sixth is v. O. (2008) examine the degree of customer satisfaction for IBBM's training services. The study investigates the dimensions of service top quality that have significant effect on client satisfaction in IBBM's training services. The study locates that the measurements of services quality and customer knowledge are favorably correlated to customer satisfaction between IBBM's business clients. Nevertheless , only four factors, specifically, competence, believability, accessibility, and tangibles have significant impact on customer satisfaction. Therefore , the management of IBBM should target efforts in upgrading aspects of competence, credibility, accessibility and tangibles in order to continually boost customer satisfaction intended for...

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